Objective:

  • Through scientific research, education and awareness bring about positive change to the current destructive trends of ocean exploitation.

Current Aims:

  • To develop a compassionate desire to conserve sharks by altering public misconceptions about sharks and replacing the "Jaws" syndrome with positive understanding and respect.
  • Reduce anthropogenic threats to over exploited marine species by increasing awareness and encouraging sustainable seafood choices.
  • Increase marine tourism and transform shark populations into a sustainable living resource by developing educational ocean experiences for all