Launched in November 2006, Ethicalsuperstore.com is a ground breaking internet business. The online shop lists over 3,500 fair trade, organic and eco-friendly products - the widest range available in the UK. Ethicalsuperstore.com is operated by PointOV Ltd, an ethical trading company established in 2003.

The company also provides e-commerce services, fulfilment and wholesale products to leading brands and ethical trading companies. PointOV is passionate about people, honest in all aspects of its approach and visionary in the e-commerce leadership it provides. With a staff team of 26, the company is growing at 300% a year.