From easy booking systems to helpful customer management tools, we'll guide you through the basics. Let's simplify the tech side of your travel dreams and explore the essential software you need to start and grow your travel agency.


Mobile Application

In our increasingly smartphone-dependent world, a mobile app for travel agency is essential.

Create an intuitive app enabling customers to book and manage trips on the go. Keep it simple yet functional. Allow users to explore destinations, check prices, book rooms or tours, receive e-tickets, and make payments. Incorporate a chat feature for instant customer support.

Having an app not only showcases your brand as tech-savvy and customer-focused but also opens up significant revenue streams through in-app purchases and advertising. The development investment will pay off handsomely with effective marketing.


Booking and Reservation System

A booking and reservation system serves as the backbone of any online travel agency. This software directly connects with airline and hotel databases, enabling travelers to effortlessly browse, book, and secure accommodations and transportation services. By integrating with third-party platforms such as Amadeus, Sabre, or Galileo, travel agencies can provide customers with real-time availability and pricing information. It acts like a virtual travel agent, managing all the details, ensuring customers can easily choose their travel arrangements.


Content Management Systems (CMS)

CMS allows you to easily create, edit, and publish content on your website without knowing how to code. For an online travel agency, a CMS is essential for managing your site content, like blog posts, destination guides, tour listings, and more.

Some popular CMS options for online travel agencies include:

  • WordPress: Free, open-source CMS. Easy to use with many plugins for travel sites.
  • Drupal: Also free and open-source. More complex but flexible.
  • Squarespace: User-friendly CMS with stylish templates. Monthly subscription.
  • Wix: Drag and drop CMS to build an attractive site. Free and paid plans are available.

Choosing a CMS that suits your needs and budget will make managing your travel site a breeze. Also, consider the custom solutions for your online travel agency. They can provide tailored functionality and unique features that meet your specific business requirements.


Customer Relationship Management (CRM) Software

CRM software is important for efficiently managing your customer relationships and interactions. As an online travel agency, you’ll have many customer touchpoints across marketing, sales and service. A good CRM system lets you store contact details, communication records, purchase history, and preferences for each customer in one place.

This centralized approach enables personalized service, anticipating customer needs, and building loyalty. You can quickly see their past trips, destination interests, and budget preferences. Automated workflows can send tailored email campaigns, schedule follow-up calls, alert staff about customer birthdays, and trigger other actions to strengthen your relationship over time.

As an OTA, choose between developing a custom solution or integrating options like Salesforce, HubSpot, or Zoho CRM.


Payment Gateway

To accept payments from your customers, you'll need a payment gateway. This is the service that securely processes credit card and bank payments on your website. Some top options for travel agencies include:

  • PayPal: Popular for small businesses, easy setup, and trusted by customers. Reasonable transaction fees.
  • Major payment gateway that integrates with hundreds of shopping carts and billing systems. It offers competitive rates and 24/7 customer support.
  • Stripe: Developer-friendly platform compatible with many website builders and CMS systems. Fast onboarding, quick payouts, and fees comparable to competitors.

The gateway you select will play a key role in your business's success, so take the time to evaluate different providers based on your specific needs.


Back Office Software

To operate efficiently, you'll need software to handle critical back office functions like:

  • Accounting: Choose a platform like QuickBooks or Xero to track income, expenses, invoices, payments, and taxes. They integrate seamlessly with various travel industry tools.
  • Reporting: Use a business intelligence tool like Tableau or Looker to gain insight into key metrics like revenue, bookings, traffic sources, and customer lifetime value. Spot trends and optimize your business strategies.
  • Human Resources: Manage employees effectively with platforms like BambooHR, Gusto, or Zenefits, which handle payroll, benefits, time off, and compliance.
  • Project management: Employ tools like Asana, Trello, or Jira to assign tasks, track deadlines, facilitate team communication, and ensure projects progress as planned.


Customer Support Software

To provide great customer service for your travel agency, you'll want to invest in customer support software. This software allows you to track and log all communications with your clients, ensuring their questions and concerns are addressed promptly and professionally.

Some recommended options for travel agencies include:

  • Zendesk: Easy-to-use help desk with ticket management, live chat options and a knowledge base to help address FAQs. Integrates with many other software platforms.
  • Freshdesk: Helpdesk software with multi-channel support via email, phone, chat and social media. Can set up customized ticket workflows and automate responses. Affordable pricing for small businesses.
  • LiveChat: Specializes in live chat support. Lets you see who's on your website in real-time, proactively chat with them and track chat history. Can be integrated with your CRM and help desk.

Strong customer service is vital to running a successful travel agency, so the investment in software will be well worth it.



Starting an online travel agency may seem overwhelming at first, but with a learning-as-you-go approach, you can navigate this venture successfully. Starting with the essentials provides a solid foundation, allowing you to build and grow your business at your own pace. Remember, every big achievement starts with taking that first step.